Spice brand Kamis
Kamis has been inspiring chefs all over the world for over 20 years. Thanks to natural seasonings and spices grown and collected in various parts of the world, everyone can feel the aromas of distant lands and feel all the richness of tastes.
CASE
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The company needed full digital support: SMM, promotion, organization and holding of promotions, development and support of the community brand in social networks and the blogosphere, development and technical support of the website, landing pages and mobile application.
Task
WHAT HAVE WE DONE?
We have developed a strategy and visual brand concept for social media with a focus on Instagram. We fully manage Kamis accounts: we share recipes with users, talk about new products, hold contests and thematic marathons, and also introduce involving mechanics, communicate with subscribers in comments and private messages, level out the negative.
Developed a social media strategy
During the year of work, we were able to attract more than 37 million unique users to all our projects.
In addition to social networks, we are responsible for all brand promotional campaigns that take place every season. We collaborate with major retailers.
We carry out promotional campaigns
In 2021, we organized 5 promotional campaigns in large retail stores and oversaw all the tools from the “landing” page to the processing of participants’ checks and the delivery of prizes.
Kamis collaborates monthly with YouTube and Instagram bloggers as part of the SMM strategy. This helps to increase consumer loyalty, creates additional traffic to the site and social networks.
We integrate into video and photo recipes of both millionaire bloggers and micro-influencers specializing in food and travel topics.
Implemented influence-marketing
We have developed and launched the brand website. We constantly monitor and update content, offer up-to-date technical solutions, improvements and integrations.
Created a website
In preparation, we:
  • designed and installed an eco-style booth. We strived for a combination of modernity, environmental friendliness and comfort. In our zone there were coffee zones, meeting places, exhibition stands for products, a utility room and a branded reception desk.

  • promoters were invited to conduct an advertising campaign not only at the stand, but throughout the entire exhibition.
Developed a brand stand for the ProdExpo food exhibition
We have created a mobile application so that the user can learn more about the brand, dishes that can be cooked with Kamis, choose their favorite recipes and add their own. It's also easy to find a dish by ingredients, share a recipe with friends, and find interest groups.
Developed a mobile application
We have integrated hints from the brand into all recipes and added the “Where to buy?” functionality. with the ability to find the nearest store selling Kamis spices.
  • database emails
  • special projects: placements on culinary portals, contests for users
  • direct advertising through banner networks (GMPD) targeted advertising
  • organization of focus groups to study the opinions of consumers before launching new products
We did a lot more:
  • analytics of social networks and forums for specific requests
  • placement of video ads
  • pre-rolls in advertising networks
  • cashback promo
  • design and branding of souvenirs, promotional forms and product catalog
Legend of Baikal
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Политика конфиденциальности
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Attachment
Tbilisi, Georgia
73 Davit Aghmashenebeli Ave
tbilisi@brain.family
Barcelona, Spain
Carrer de la Ciutat de Granada 121
barcelona@brain.family
Paris, France
172 Boulevard de la Villette
paris@brain.family
Dubai, UAE
Technohub 1, Dubai Silicon Oasis
dubai@brain.family
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